JC Penney Portrait Studios may offer a better value than school pictures
Events of Life | December 3rd, 2008
How much value do you get from school pictures? I usually end up overpaying for pictures of my kids wearing silly, self-conscious smiles that don’t capture anything close to their personalities. This year I discovered a better value from JC Penney Portrait Studio.
The pictures at Penney’s cost much less than my daughter’s school pictures would have cost. I used a coupon, but I believe the studio always has coupons available.
The pictures turned out great. The photographer definitely worked for her money. She even got down on her belly to shoot up at different angles. A school portrait photographer would not have done this. She took about 8 different poses and 2 different backgrounds. I’m not big into props, but that option is available.
How I found a better value
I tried JC Penney after falling for a bait and switch routine. My daughter’s preschool and my son’s elementary school use the same photography studio, but the studio charged different prices. My daughter’s pictures cost more than double of my son’s pictures. But that wasn’t the heart of the problem. The photography studio can set any price it likes, and families can decide whether or not they are willing to pay that price.
The problem was that I had to order my son’s pictures a month before I got the prices for my daughter’s pictures. Every time I asked her school for the price sheet, they said it would be sent home as soon as soon as the photographer gave it to them. I wanted to make sure the packages were the same so I could budget the pictures cost for both kids.
I waited as long as I could to order my son’s pictures. It was almost picture day, still no pricing information from the preschool. I had to make a decision.
My son’s order form listed reasonable prices. After tallying the cost, I figured we could order pictures and frame them for Christmas gifts. Doubling the cost of my son’s pictures would cover the costs of my daughter’s since it was the same studio, right? Wrong. Same studio, same pictures, same quality — very different prices.
When I finally got the prices for the preschool, I had already ordered my son’s pictures. Now I was committed to buying the same number and sizes of pictures; I couldn’t give out pictures of my son and not my daughter, and I didn’t want a dozen of the same pictures sitting in some box. Needless to say, I was not happy.
A call to the photography studio confirmed my suspicions. They told me that they have to charge a lower cost to some of the schools to get their business.
I didn’t bother asking why they didn’t hand out price sheets to all the schools at the same time. The answer was clear: Parents would see that an 8×10 is $6 for one child and $12 for another. This wouldn’t go over too well.
Photographers might think $12 for an 8×10 is cheap. Twelve dollars might be cheap for an in-studio portrait where a photographer invests a lot of time changing lighting, backgrounds, poses, etc. But these are school pictures. Kids line up, stand in front of a background, and snap. I’ve watched this studio take pictures of my son and other children at a daycare years ago. No more than two minutes were spent on each child.
Again, photographers can charge whatever price they want. But please charge the same price for all the schools. Or at least be up front about it. Don’t hook parents by making one price available first, then a higher price available for another child after the first pictures have been ordered.
A lot of good, honest, and reputable photographers live in our area. I plan to eventually use one of them for a family portrait. But for now, I’ve gotten good quality portraits from JC Penney. And I didn’t have to sell a kidney to pay for it.





